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Impression share?
Posted by on June 5, 2021 at 10:42 pmStupid question but should I be concerned if my impression share is the highest? I have some keywords where I am 88% impression share, top of page rate. 67%, 53% abs top of page etc and the next highest is only 38%. This is target CPA bidding. Should I be reducing my target CPA or leave it? I have it set to $150 TCPA. I was thinking of reducing it to $100 and work my way up or should I slowly reduce it downwards from $150 to $140, $130 etc?
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2 Replies
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I’d say leave it. tCPA sets bids to get max conversations at or below the target. If it can get the same conversations at a lower CPA then it will. My guess is if you reduce the tCPA then you’ll get less conversations.
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Your tCPA should be based on your own business goals, not what your competitor is doing.
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