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I’m looking to get an idea of everyone’s PPC spend monitoring routine, do you all mind sharing?
Posted by on June 30, 2020 at 10:41 pmLooking for ways to possibly improve or tweak my routine.
This would only be for monitoring campaign spend. Ex. how often you check each campaign spend (daily, 1x week, etc.), looking at campaign segments rolled into larger groupings vs. spend per each campaign, if you monitoring it through data reporting or with a tracker.
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4 Replies
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For accounts spending over 25k a month, I’ll check every day at the campaign level. If under 10k, I check 2ish times a week.
The API is fine at a glance. I do have a pacing tracker I set up for aggregated view that I peek at once a day across all accounts.
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I‘ve build myself a data studio dashboard for all accounts and teams that shows yoy and wow spend and roas. I throw that on a tv screen in my office and let it cycle through.
If things are going wrong it’s highlighted in red so it catches my attention
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New campaigns get more frequent checks, i.e. logging in and review all campaigns to ensure they are spending on budget.
We also use a reporting console/sheet that shows all accounts at once. I do a daily morning check to ensure there aren’t zero impressions or a major shift in clicks/spending, etc.
If your campaigns are built right you shouldn’t have to check mature campaigns more often than twice a week. And you shouldn’t worry too much about variances for a few or even several days… Google usually makes up shortfalls and has to reduce overage based on their rules of 30.4x your daily budget in a given month.
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Generally, rounds Monday, Wednesday, and Friday updating all the KPI docs. Tues and Thursday are “homework” days.
Just by coming up with your own spreadsheets to manually fill out, helps you “see” things at scale. If nothing else – It’s a way of proving to yourself that you have it all under control, and nothing is going to “surprise” you. 🙂
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