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I’m done with SEO, want to transition to PPC/Meta
Posted by on November 1, 2025 at 2:49 pmHi everyone,
I’ve been doing SEO for about 7 years now. I’ve worked on many projects, learned a lot, trained beginners, and helped clients generate millions in revenue. But honestly, I think I’m done with SEO.
Even though I’m currently focused on local SEO, I have to admit—it’s become exhausting. It feels like a constant battle with Google just to maintain sustainable rankings. And even when you manage to hold those rankings, AI overviews end up taking away a big chunk of the clicks. Many clients have already lost 20–50% of their traffic, they’re hesitant to invest further, and often, we get blamed for results that are increasingly out of our control.
I feel drained from having to explain that SEO works this way—that you can’t stay #1 forever, that Google’s updates are unpredictable, and sometimes, sites get hit for no clear reason but recover once the update stabilizes.
Anyway, this isn’t meant to be a rant.
I’m planning to transition into Google and Meta Ads. I enjoy communicating with clients, doing reporting calls, and handling the strategic side of things, so that part’s fine.
What I need is a clear roadmap for getting started. Should I learn the basics first and then look for internship opportunities, or should I start offering free freelance work to build a portfolio?
I’m a bit confused about the right path forward and would really appreciate some guidance.
Also, if anyone can share resources for beginner to intermediate learning for Google and Meta Ads, that would be super helpful.
Thank you!
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1 Reply
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Good luck!
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Funny post since my agency didn’t the opposite. Got tired of explaining to customers why they spent $150 for the day, with “X” number of clicks and zero conversion.
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Don’t blame you the last 2 years of SEO has been a grind. I am starting to question myself the actual value SEO provides. Starting feel like this is Yellow Pages and everyone is in denial about it.
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I’ve been wondering too.
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As someone that does both, its not much better over here 😂
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I do both and its same grind. Saturated market , insane competition – you name it.
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