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If you have a $10 per day budget for google ads would spreading it out over different campaign types be a bad idea?
Posted by on February 14, 2021 at 8:53 pmIf you have $10 a day for a google ads campaign could you spread it out between search campaigns and video campaigns. Or should the whole budget be spent on one campaign type. Is this the same for Facebook.
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5 Replies
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$10 a day is pretty much the bare minimum to test an ad
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One campaign. It will take you awhile to see how well it’s working if your product costs more than a few dollars to purchase.
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You’re going to need to increase your daily budget.
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Honestly Reese it depends on how costly your keyword bids are.
Whilst I agree with the other comments so far, if you’re spending 30p per click and you’re getting 33 clicks a day with an average of a 2% CTR, you’re getting approximately 1,650 impressions from your $10 a day budget, and there’s plenty of data to work with so you could set up a video campaign. Ideally though you’d be diverting some of that budget to test on that original campaign instead to make it more successful.
With Facebook I’d certainly stick to 1 campaign for your $10 a day budget, but be sensible with it. For example, you could start the month off with an awareness campaign to build an audience then flip it to retargeting conversions when you’ve built a big enough audience.
Happy to help if you wanna DM me ?
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The most difficult campaigns to test are ones with extremely low budgets with avg cpcs that deliver only a few clicks.
I would try to get the client to up spend temporarily so you can gain the data you need within a shorter time frame. Once the data is in and you can optimize, hopefully you can demonstrate to them the $1 in generates $1.5 back to them.. then its off to the races.
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