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If Google can answer everything via AI Overviews, do blogs even matter for small businesses?
Posted by on October 1, 2025 at 2:41 amHey folks,
I’ve been exploring how Google’s AI Overviews are changing search results.
My latest article argued that semantic clarity is now an absolute must-have.
But here’s what I want your opinion on: If Google can answer a user’s question directly in the SERP, do traditional blog posts still hold value for a small business?
I’d love to hear your thoughts on whether you see blogs as future-proof or if they're on their way out.
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1 Reply
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Yes. Where do you think Google pulls those from?
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Yes, depending on how you know your business, you can still get reliable conversions from it. For example, after retargeting existing content and building proper blog funnels, my blog conversions are actually up 300% YoY. This makes up for the slower conversions on my location landing pages.
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No.
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You want some content on your site either way. Those pages are also good to for interlinking. and hopefully helpful to the people that land on the site to keep them on longer.
People still clicks links and the AI overview lists links to the right. Certainly the thought process of what you might want to write about should take Ai overview in account.
Certain businesses should have a full catalog articles online more than others. It gets pretty silly when someone with a rinky dink ecom business that doesn’t really rank on Google and thinks writing 5 articles a week is doing SEO.
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That’s where AI gets its information.
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AI isnt at the point of all knowing spontaneous thought… it’s coping, spining it from elsewhere… also horribly wrong sometimes.
The idea is to be the summary, snippet or source
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