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Idiots guide to dashboard API
Posted by on April 2, 2026 at 10:35 amhello.
I'm probably an idiot but
I have created a dashboard and I need to link it via APIs to my channels (meta etc) but this seems overly complicated – does anyone have any resources which explain how to do this clearly?
I personally think Triple Whale etc are massively over expensive and we're on a small budget here so trying to create a work around.
anyone able to help?
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1 Reply
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You are not an idiot, dashboard API work looks simple until Meta and Google label the same thing differently and update on different clocks. The trap is wiring everything before you decide which numbers you actually use each week. I would start with one very small reporting view and expand from there.
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You can build something in Looker Studio. You need some sort of connector between your ad platforms and dashboard.
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Go to developers.facebook.com… create app… add Marketing API product… generate access token… use that token to pull insights data into your dashboard… the Meta docs actually break it down step by step… not as scary as it looks once you get the token working.
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Then (later) join to Shopify/order data for blended ROAS/CAC.
If you share your dashboard tool + which channels you need first, it’s easier to suggest the least painful connector path.
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