I tested a Pmax Campaign for a Mortgage Business

[Dependent-Egg8097]

Pmax will never work for mortgages, used it for a year and wasted a TON of cash.

[Environmental-Cry452]

Those can be trash / fake leads. You can attract “leads” even cheaper, but what about the quality ?

[FakeMyDeathGoToCuba]

$5.41 per mortgage lead and a 32.52% conv rate…
I would give up on this campaign since you’ve already got a lot of low-quality conversions.

1) pause the campaign for now

2) set up/import offline conversions

3) make sure tracking is solid

4) let it collect some clean data

5) rebuild a new campaign from scratch optimizing for offline conversions, not form fills