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I posted just reels for 20 days on a new Instagram account
I posted just reels for 20 days on a new Instagram account…
So I've a fair few followers on Twitter in my niche, but never really went into the video space, mainly because I was hesitant to show my face. But a month ago, one fine day I finally decided to try and post on Instagram one reel every day for 3 months and see where it goes. I didn't want to do 30-35 second funny reels or low value posts. It's not really me. My strength in my niche is my knowledge on my subject, so I chose to go down that route. Reels were mostly 1 min and 30 seconds to 2 minites length. I had to reshoot multiple times to try and keep it to under 120 seconds (I mean, I didn't want to bore people out).
Initial reach was 300-500 per reel for 1st 5-6 ones (no fancy edits – simple one using Filmora or Edits app that I did myself). I got around 100 followers from the 9k I have on Twitter and friends, family etc. One out of next 5 went to 3k views and I felt slightly encouraged. Next few crossed 1k but never went over 1.5k. I then realised by checking analytics that I was posting content that wasn't relevant or old after 24 hours and that my reels slowly went to explore page only after 10 hours or so.
So I switched to posting content that I know would be relevant for a few weeks at least. This was after 3 weeks of posting. And bang. The first one went to 10k…in 2 days 20k..in 3 days 50k and in 4 days..100k. it's now close to 200k in 1 week. The next one got stuck at 5k, but the one after that hit 100k again. Currently on 150k. The one after that is on 50k, the one after that 40k.
My followers have grown to 300 (not big for the reach, I guess?) but likes are over 5k per reel now with multiple shares, 50+ comments and 50+ saves. I don't know if it's the consistency or changes I made based on a analytics. I did monitor first 3 sec reach and ensured there's a good hook and mainly posted content that made people watch more than 1/3 of the 90 seconds at least. Avg view duration is more than 30 seconds for each of the last 7-8 reels. Swipe rate went down, 70% saw last 3 seconds, 20% or more views came from explore page.
I have a few questions, though. Is the algorithm rewarding consistency, or is it rewarding the interactions? Interactions are pretty good tbh for each of the last few reels. I even received a few messages asking to post a certain content the next reel.
Is this reach normal, good, excellent? I really am not sure, never used Insta much before.
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