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I just bought the .com and .co.uk domains for the exact keyword for my products. Would it help my SEO to change from my current branded domain?
Posted by on May 12, 2021 at 1:54 pmHi
I’ve got a shopify store selling roof tile vents that we manufacture in-house.
My current domain is just mybrand.com
I searched roof tile vents in Godaddy and found the .com and .co.uk available for cheap so I bought them.
Are they in anyway useful for SEO?
What would you do with them?
Thanks
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5 Replies
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They have zero SEO value because they have no links. Keep it at yourbrand.com . The only good thing is your competitors can’t buy those domains which is likely very minimal to occur or have a measurable impact of they did.
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You could always turn those domains into landing pages for advertising your own website
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Exact match domain worked well..but in the last 3 4 months…I’m not sure
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What you are referring to is an exact match domain. Having an exact match domain, or a domain with the keywords you want to rank for in it, used to help a lot, but in September 2012, Google issued an update to stop using keywords in the domain name as a ranking factor because low-quality sites were using EMDs to rank. Bing, on the other hand, still uses keywords in the domain name as a ranking factor, so you might get some benefit from having an exact match domain from there for Bing’s 10% of searchers.
With that said, you can still rank in Google with an EMD, it’s just harder because Google won’t give you an advantage for having the searcher’s keywords in the domain name. In fact, some of our sites are exact match domains that rank for the keywords in their domain name, they just rank better for those keywords in Bing than in Google because Google doesn’t give an advantage for having those keywords in the domain name.
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I know everybody says that exact domain match = exact keyword phrase match has no effect.
But eh, I’m not so sure
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