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I got sick of uploading to Metricool all day… so I built a “drop in Drive → auto post with AI captions” setup
Managing 12 clients' social media and the worst part wasn't creating content – it was the upload → caption → schedule loop in Metricool.
Tried every tool. Buffer, Hootsuite, Zapier… they all make you manually upload and write captions. The AI caption tools require you to describe the image first, which defeats the point.
Built something that:
- Watches Google Drive folders (one per client/platform)
- AI actually looks at the image pixels (Claude Vision)
- Generates platform-specific caption automatically
- Posts via Metricool API to the right workspace
Saves me 30-45 min/day. The vision AI captions are genuinely better than what I was writing after staring at content for hours.
Folder structure:
/Brand A - - Instagram/ /Brand A - - TikTok/ /Brand B - u/handle - Instagram/Drop file → AI analyzes → Caption generated → Posted. Zero manual steps.
For videos: extracts 4 frames, generates captions from visual analysis (way cheaper than processing full video).
The gap this fills:
- Buffer/Hootsuite: still need manual captions
- Zapier: breaks constantly, need separate zaps for each route
- Metricool native: no auto-captioning from images
- AI caption tools: text-to-text (you describe image), not vision-to-text
If you're running 5+ client accounts and tired of the manual upload grind, folder-based automation + vision AI is the move.
Tech stack for the curious:
- Google Drive Desktop (local file watching)
- Claude Opus API (vision analysis)
- Metricool API (posting)
- Supports: IG, TikTok, FB, LinkedIn, Twitter, Threads
Questions welcome.
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