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I can see people are interested in my content. They just never do anything about it.
Posted by on February 26, 2026 at 11:13 amI've been creating content across LinkedIn, Reddit, and YouTube for a while now, and there's this specific kind of frustration that hits different than just "my post flopped."
It's when your content clearly resonates. People are engaging. The numbers look good. And then… nothing happens.
LinkedIn post: 5.6k views, 72 likes, 23 comments, 3 reposts. Bunch of people connected with me after. Zero leads.
Reddit post: 5.8k views, 14 upvotes, 21 comments. Couple DMs. Both were people trying to sell me their product.
The engagement says people care. The results say they don't care enough to actually do anything.
And the worst part? You start questioning everything. Is my content actually good or are people just being polite? Am I targeting the wrong audience? Should I be more direct? Less direct? Maybe I need better calls to action? Maybe I need to post at different times?
You analyze what worked and what didn't. You watch YouTube videos from the gurus. You try replicating what successful people do. Sometimes it works. Usually it doesn't.
I think the real problem is simpler than we make it.
People engage with content in the moment they're feeling something. A post resonates. They like it, comment on it, maybe even share it. In that moment, they're interested.
But then what? They scroll away. The moment passes. If they wanted to reach out or sign up for something, they'd have to stop scrolling, remember why they cared, find your link, and take action.
Most people just don't. Not because they weren't interested. Because the gap between "this resonates" and "I should do something about this" is too big.
I've been working on something in the video space that's trying to solve a version of this problem. Let people raise their hand the second they're feeling it, not five minutes later when they have to reconstruct why they cared.
Early results are interesting. Two creators got their first leads at 150-180 views when industry benchmarks suggest they'd need a few thousand. I think it's because we're catching people in the moment instead of hoping they remember to come back later.
Still figuring it out. But the pattern keeps showing up: the closer you can get the action to the moment someone feels something, the more likely they are to actually take it.
The gap is where everything dies.
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1 Reply
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I dont think this is a content problem. It sounds more like a conversion gap.
Try making the next step ridiculously simple and on-platform. Something like „Comment ‘checklist’ and I’ll send it. way less friction
Also, be clearer about who it’s for and what you actually do. A lot of people engage and still don’t know how you help.
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This is marketing 101. Or maybe 201 haha. Social media is not a high intent space. Especially not organic posting.
If you want high intent, advertise on Google. That’s where you find the “I am looking to buy right now” people. When someone is on social media, by definition they are not in “shopping mode”. If they were, they would close social media and go to Google or Amazon or your website and shop.
Social media is for establishing authority, credibility, warming up potential leads. If you want higher conversion rates on social media platforms, then run ads on them. If you are just doing organic content, you should not expect sales directly from a post. This does not mean you are wasting your time and effort! On the contrary, the engagement is great and is helping to build awareness and trust for your brand.
(Edit: typo)
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Yeah, converting on organic social is inherently really difficult. And the media companies want it that way. They’d prefer you pay for ads on their platform, which is something you could consider too, depending on your product.
I’ve seen some pretty effective ads in IG reels lately. The trick is to make it look organic, so people won’t scroll away. This is why influencers are so big. But, as other commenters have said, users don’t have a big appetite for ads when they’re scrolling. You could also pay a content creator to do some promo for you.
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