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How would you approach this with Topical Authority?
Posted by on August 30, 2024 at 9:43 pmLet's say you have an e-commerce website that sells animal posters. These posters consist of fine art paintings and quirky/funny animals of all kinds, but they are all drawings/paintings.
You want to use Topical Authority to rank this site, but not sure which word to use as the central entity. You have 3 scenarios that you are stuck between.
Scenario 1: "Posters" is your central entity. You make surface content about "movie posters", "Vintage Posters", "Event Posters", "Aesthetic Posters", and more. However, you chose to go deeper into the topic of "Animal Posters" so you rank higher for this term.
Scenario 2: "Art" is your central entity. You make surface content about "Pencil Art", "Anime Art", "Sculptures", "Line Art", "Paintings", and more. However, you chose to go deeper into the topic of "Posters" so you rank higher for this term, and even deeper into "posters", such as "animal posters".
Scenario 3: "Animals" is your central entity. You make surface content about "Dogs", "Cats", "Crocodiles", "Elephants", and more. However, you chose to go deeper into the topic of "Animal Art" so you rank higher for this term, and even deeper into "posters", such as "animal posters".
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1 Reply
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I think I would make Animal Posters the central entity.
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