-
How would you answer the interview question: How would you set up a campaign if you had unlimited resources?
Posted by on January 15, 2021 at 2:29 pmI feel like I flubbed this question because it sounds like a simple question with a complex answer and I might have over complicated it.
My answer:
1. Meet with client and set goals
2. Set a budget
3. Use excel to break down budget by target KPIs
4. Perform keyword research using tools like Google keywords planner, ahrefs, SEMrush
5. Create the campaign targeting the goal
6. use single keyword or similar theme ad groups
7. continuously evaluate and report on the resultsThe interviewer politely interjected at this point which made me feel like I wasn’t answering the question in the correct vein.
What are your guys thoughts?
-
5 Replies
-
What was the clients business about?
-
I think it depends on their definition of a ‘campaign’ in this instance. Did they mean a specific campaign within Google ads or a more high-level marketing campaign i.e. mix of channels to target people throughout the funnel, incorporate branding, prospecting, retargeting
-
I’d set it up the same way I set up all my campaigns because my approach works and I’m efficient and wouldn’t need additional resources to get the best results.
-
Always be over complex. You’re not getting hired to be ‘meh,’ but rather passionate, willing to test new things, and super obsessed with details.
-
Would possibly include tons of top of funnel to build a huge remarking audience
Log in to reply.