-
How to write ad for keyword with cost/price?
Posted by on August 6, 2020 at 9:51 pmHey guys! I’m wondering how you would create an ad for a keyword with cost/price e.g. facial cost/price. From what I understand about Google Ads in order to get a good quality score you should include the keyword you are targeting in the headline. However, it would be weird to include facial cost/price in the headline.. not very enticing to click on. What would you use for the headline for this keyword?
-
2 Replies
-
You could try to add “per hour” or “per treatment”. Or, even the actual price for a facial after. Or, “Cheapest/best facial prices”, “looking for the best facial prices?”, or “Lowest costs for a facial”. The options are endless. Be creative.
-
If you are selling on price, i.e. your prices are lower than average including the price in your ad can (a) boost your CTR, and (b) boost your conversion rates as people get prices they expect when they arrive at the site.
There are many ways to express the price, you’ll have to figure out what makes sense for your offer. You don’t necessarily need to put it in the headline but it’ll stand out more there.
You can also experiment with including and not including pricing info to verify what works best.
And, you can also offer a temporary sale price to create scarcity. For example, just $79 until July 31st.
Lastly, consider using price extensions either with or without including the price in the ad creative.
Log in to reply.