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How to turn any titles to curios titles?
Posted by on December 20, 2025 at 12:36 pmA great title can make the difference between content that gets ignored and content people want to read. The most effective titles trigger curiosity while clearly promising value. Below are four simple techniques top writers and marketers use to create powerful, curiosity-driven titles:
example:
This is a shock hook
✓This is why you should always wash your bread before eating it.
And this is a comprehensive hook.
✓This is every way to make toast.
This is a common mistake hook.
✓I see so many people using their piping bags just like this, or maybe like this, even if you tie it like this.
And this is a comparison hook.
✓There are way too many green sauces in the world that sort of all look the same, but are they?
This is a question.
✓Have you ever seen 1300 cakes in one place?
This is a negative hook.
✓Never transfer your home into your kid's name or leave it to them in your will and
✓this is a tutorial there are four ways to make fried chicken different hook
types can take one (content/video) idea and turn it into seven want a list of a 67 hooks that you can use in any niche comment hook and I'll send it
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1 Reply
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This is solid, and the big thing I would add is that curiosity works best when it creates an information gap without feeling clickbaity. The title should make the reader think “I did not know that” or “I might be doing this wrong,” but still clearly signal what they will get if they click. If the payoff is unclear, people bounce even if they click.
One simple trick is to start with the outcome, then hint at the cause. Instead of “How to make better toast,” something like “Your toast tastes bland because you are skipping this step.” It creates tension but still promises a clear answer. You are basically framing the title around a mistake, a surprise, or a contrast.
Another pattern that works consistently is specificity. Numbers, timeframes, or constraints make titles feel more real. “Why most people wash bread wrong” is decent, but “Why 90 percent of people wash bread wrong in under 10 seconds” feels more concrete and harder to ignore.
Questions are great, but they work best when they challenge an assumption. Not just “Have you seen X?” but “Why does everyone do X if it makes things worse?” That invites disagreement and curiosity at the same time.
Last thing is to write titles after the content, not before. Once you know the most interesting insight in the piece, you can reverse engineer a hook around it. The best curiosity titles usually come from the most unexpected sentence in the content itself.
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