-
How to track subscription renewals with ROAS?
Posted by on December 26, 2025 at 7:29 amCurrently my Google Ads is at break even ROAS, but I know it's much more profitable than that because a majority is subscription purchases. My subscription is only $5 per month, but only the initial purchase event is tracked as far as ROAS goes.
In reality I know that customer will be subscribed on average for 6 months. Should I just factor the total LTV of the subscription purchase event as a $30 value? Or is there some other way I should be tracking renewals for ROAS. Or should I just keep the data the way it is because it's working.
Thanks
-
1 Reply
-
I would be wary of going for a blanket LTV adjustment to the base conversion action if it’s already working for you – ideally you’ll want to set-up proper server side tracking for subscription renewals using GCLIDS or the API
-
You could update the conversion action setting to use a fixed value for each conversion eg, $30. That’ll get you closer to your LTV revenue/ROAS.
But I would’t optimise for value. I’d still focus on conversions and CAC.
Log in to reply.