-
How to spot an SEO noob who’s full of shit and you should never buy their services or courses? they’re telling you to implement llms.txt!
Posted by on March 6, 2026 at 6:23 pmI've been in this industry for almost 20 years.
If someone is telling you to implement llms.txt on your site, that person does not understand how any of this works, and you should not be giving them your money.
Repeat after me:
There is not a single LLM that reads, supports, or uses llms.txt. Not ChatGPT. Not Claude. Not Gemini. Not Perplexity. None of them.
This is a BS "standard" invented by people who got excited about slapping "AI" onto something and calling it innovation. Nobody in the LLM space asked for this. It's a solution looking for a problem.
There is no need for llms.txt because robots.txt already handles crawler access just fine. Want to block GPTBot? Add it to robots.txt. Want to allow ClaudeBot? robots.txt. The infrastructure already exists and actually gets respected.
If your "SEO expert" is spending billable hours implementing llms.txt instead of fixing your crawl errors, improving your site architecture, or building actual topical authority – fire them.
Stop spreading this garbage. Stop falling for it.
-
1 Reply
-
Slightly OT but I’ve noticed people with low karma often praying to the DA and DR gods before any link exchange.
-
[removed]
-
People telling you LLMs.txt is important are people who want to exploit the reason it’ll never be adopted. It’s an awesome way to invisibly spam the AI systems. Another good reason to stay away from the advocates. Something WILL come along, but it will NOT be this standard.
G.
-
Noob here, did not know about llm.txt until I saw Semrush displaying an error for it.
I hesitate to fix it because I’m not how it’ll affect the site. I heard AI crawlers increase false impression and server load.
Dunno if it’s true or not, but I’m aware that AI crawlers can crawl the site without llm.txt.
Log in to reply.