-
How to optimally Re-Target one single product from the lot?
Posted by on October 11, 2020 at 6:52 amHi guys,
I sell Footwear online, and I found one winning design for which I am running ads seperately with different ad copy anr targetting leading to this product only.
I have 165 ATC, 294 CI 2491 unique link clicks.
I also separately run catalogue ad showcasing different varieties of footwear to a different audiences
How do I re-target and run ad only for that one product for which I ran ad solo, please help.
Current I created audience which includes view content, ATC, CI of that one product and I am have made a new campaign with this audience excluding purchase
-
2 Replies
-
{ I also have excluded this particular audience set from website visitors campaign and high value re-targeting audience Campaign }
-
I believe volume is too small to have an effective campaign: you have around 3000 users in that group. Assuming some above-average results of CTR 2% and CR 5%, that means you’ll end up with 3 conversions per day.
3000 is a really small audience set, so CPM is going to be $18 in the US (especially this part of the year). Assuming a frequency of 3.2 (for small lists frequency is higher), you’ll end up with a total spent of $172,8
* –> your CAC will be around $57, which seems too high for retargeting ads (and I’ve taken very optimistic estimations here).
my suggestion: retarget anyone who visited the website in the past 30 days with that particular product, it might work better
(ofc, this is just my point of view, make sure to a/b test it)
Log in to reply.