• Social Media

  How to grow IG authentically + Questions about Ethics

  Posted by seohelper on August 13, 2020 at 6:19 pm

  

  Hi all! I’ve always been in marketing but this is the first time I am managing an IG (or any social media) for business purposes. I started 1 month ago and have just under 170 followers, of which 40 are my own friends.

  I haven’t done too much so far except for trying to build content (post product photos I’m selling) Since I didn’t want to advertise and have people come to an empty page, so I have 77 posts now. Most of my posts are products, I have 1 filler image post for every 2-3 product listing.

  Last week I had a friend with 17k followers post about me, and that helped a little. a few of my friends also posted about me but I don’t think those helped too much. I do think having an influencer with a relevant base post is very valuable and I hope to be able to explore that later, hoping to not spend too much money on this so will try to reach out to micro-influencers. *Does anyone have any tips for this as well?*

  I also wonder how certain brands can afford to get someone big like Kylie Jenner post about them when they wasn’t that established. *It’s got to be connections right?*

  Another thing I’ve been doing is following the competitor’s followers, making sure they are genuine buyers and not just their friends or bots. *Is this unethical?* The rate of follow-back isn’t great, about 5-10% for me. However, I have gotten some sales from this so it’s still effective.

  Also, has anyone ever been accused of copying? I witnessed some drama first hand where a crystal bracelet store accused another store of copying. Here are the similarities:

  * handmade bracelets share similar components, sometimes colours (2-3 colour combos usually, so limited), similar spacers used. I’m not sure how “original” these designs are because they’re really quite simple
  * Photographed in a similar angle with similar props, which are really just some dried flowers and gold/glass accessories. so basic
  * Bracelets using collection name, but none of the collection names were copied word for word
  * Similar colour scheme/theme/filters maybe?

  The store has approached the defendant and afterward posted publically about this without publically naming the store. *Just wondering who is right here? And at what point is it crossing the line to copying territory?*

  Will be doing a giveaway next week, but aside from that, *any suggestions?* any insights would be great!

  Thank you!

  seohelper replied 5 years, 7 months ago 1 Member · 0 Replies
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