-
How to find the best bidding strategy for you campaign
Posted by on July 2, 2020 at 2:57 pmHey PPC Community, currently I‘m working on a Google Ads campaign for a client. We have spend more than 5000 dollars and got more than 150 conversions. Now my question is:
How can I find the best bidding strategy for the campaign?
For now the strategy is Maximize Conversions. But maybe tCPA or Troas or even maximize conversion value would be better?
We are selling products with different prices. The margin is almost the same for all products but shipping is expensive. The market is really competitive.How can I find the best bidding strategy? Start doing drafts/experiments for 1-2 weeks with other bidding strategy’s?
How often should I do these experiments? Because maybe the bidding strategy is good now but in 2 months the other strategy is better?The next question is how do I scale the campaign? We want to triple or more the budget in the future. How should we do it? Change it like 20% every 4 days? And do I change budget first or bidding strategy first?
Hope someone here can help me
Thanks in advance -
3 Replies
-
I’d use target CPA. On scaling, it’ll depend how much headroom you have with impression share.
-
I’ve had success with Maximize Conversion Value. But yeah, you could test out different strategies to see which one’s better using Campaign experiments.
As far as what’s going to be better in 2 months the only way to know is by constantly testing.
-
I find max conversion pushes my CPC up way too much to be worthwhile. I usually use max impression or max clicks – if your landing page is good it should do the job. Unless you’re doing double digits a day I doubt Google has enough data to work on max conv/target CPA for you to be more effective. Others who have more experience might feel differently, but that’s just my experience for my sector (high-cost product, low-budget campaign).
Log in to reply.