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How to exceed max character limit
Posted by on July 25, 2024 at 7:00 pmI saw an add that exceeded the 90 character limit. How does one do this? Here is the ad:
"Designed by Harvard Grads — Studies show it improves test scores, GPA, and engagement and reduce behavioral incidents. Teach 20 EF skills with less than 3 minutes of prep and minimal class time."
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1 Reply
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You can’t. You most likely saw ad with multiple descriptions that might have made it tricky to tell where one ended and the next started
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You don’t actually need a . at the end of D1 if no room for it when writing.
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Also the long dash is where G now shows 1 headline and then moves the next H down to where the descriptions would usually be. I can’t be bothered to count each part in your example. How many characters is each part??
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“Designed by Harvard Grads” is probably a Headline or Callout being placed at the start of the description area, and then description 1 starts with “Studies show” and description 2 starts with “Teach 20”
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Google had an RSA update in February, which allows them to show only 1 headline in the headline space.
This is based on their “AI predictive” modelling if they predict that this will improve performance.
What also will happen is that the second headline will be inserted before the description followed by a dash. As you could see in your example (Designed by Harvard Grads – )
I’ve seen that happening more often when all headlines are unpinned.
You can read about the update here;
https://searchengineland.com/google-asset-update-response-search-ads-437078
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Expanded text ads cannot be created or edited anymore, but the existing ones can still run, its probably that
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