Find out what your target audience is looking for help with in relation to your products or services and then make videos about that.
Examples and options:
* If you sell an online course, make videos with tips and how-tos on that topic
* If you sell products, make video reviews of the products, or discuss the best products in that niche
* You could also target the lifestyle. For example, if you sell camping products, make videos about camping (tips, tricks, etc) and feature tour products in a natural way
* Make videos of you performing your service or creating the product. This is common for auto detailers, cleaners, and craftsmen of all sorts.
But start with what your audience is interested in, what they’re searching for, then create videos that help them while showing how YOUR products or services help them.