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How this search ads showing headlines that look longer than the 30-character limit? (Second one)
Posted by on January 9, 2026 at 10:20 amI thought Google capped headlines at 30 characters, but I’m seeing longer ones — what’s happening here? are multiple RSA headlines being combined on the results page?
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1 Reply
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That’s interesting! Maybe because of AI Max? As it generate copy
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Possibly the Longer Headlines automated asset?
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Oh wow I’ve never noticed this, great catch!
Google is not our friend 😂
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It’s PMax and search ads mixed, can you see the separator.
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It’s a Dynamic Search Ad.
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