How often do you use Max CPC formula guardrail cost?

[Plane-Entry-3015]

Do you mean in portfolio bidding or just manual cpc?

[ppcwithyrv]

I think you ‘re referencing manual CPC (max bid). I focus on cost conversions. This is really at the start of a campaign do you worry about CPC.

[Single-Sea-7804]

I barely use it, unless it’s a super low spending client OR a client in a ultra high CPC environment where one click can equal $70+. That’s when it’s worth it.