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How much to charge for a blog post?
Posted by on June 26, 2020 at 12:37 amI am trying to figure out if I am on the high or low end for blog creation regarding pricing.
Recently I saw a proposal for a top SEO agency and they charge $1000 for a 2000+ word article. After reading the article, I didn’t feel it was worth that.
For 2000 words I typically charge $400 with two rounds of revisions. Includes a couple images that I create. Internal and external links.
Im pretty confident the agency is able to charge that amount because of their reputation and less on their ability to create awesome content.
Another factor I am aware of is, what will clients pay for? Id have a hard time asking my clients for $1k for a blog post. Bigger agency, clients with deeper pockets.
Thoughts?
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3 Replies
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2,000 words is a long article. Say you write 400 words/hour + have a research period of two hours, a subject matter interview for an hour, and two hours of revisions/communication with the client. That’s 10 hours worth of work.
For a solid copywriter charging $100/hour, it makes sense why they’d charge $1,000. Usually an article of that length is going to be gated and designed to generate leads, or it’s a comprehensive overview of a topic that they’re expecting to attract a lot of traffic and backlinks. It also could help mitigate customer service questions and the burden on those employees.
I’d think less about it in terms of total price tag but more in line with what your hourly rate is.
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Ever think about an evergreen content offering?
Where you offer a subscription to touch up the content ongoing after the first publish.
I’m thinking those agencies are better at selling and that’s the price. Look for a better niche and focus on recurring revenue with the customers you get. Build a recurring funnel.
Focus on your customers not your competitors. Provide a different offering and dollarize that value rather than dollars per post.
My experience with agencies is they hit it and quit it leaving their customers with good initial results then fading product quality.
Get the $1000 for doing a better job. Lower entry level cost with a promise of support has to be attractive to some.
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My content team runs about $60 for ~500 words, $200 or so for a fresh minor-research required 1000-1500 word tested/optimized keyword content. After that we usually just get into packages or monthly retainers for content/SEO work per month etc
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