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How much should I charge for ads on tik tok?
Posted by on June 22, 2020 at 9:43 pmI have 140k followers and have an engagement rate of about 8.5%, I just joined tik tok marketplace, what should I set my ad rate at? And what formula should I use to adjust it as I expand? (My account is education oriented and has a younger audience if that’s important)
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2 Replies
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Most display banners on the internet are around $2-5 CPM, so you may want to start around that rate. But I’m not sure specifically how ads are charged in the marketplace.
Quick question for you: how did you sign up for tiktok marketplace? I have an account with similar stats and followers. Did tiktok reach out to you or is there a place to apply?
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The average engagement rate on the TikTok platform should be at least around 10% or more. TikTok has a higher engagement rate bracket compared to Instagram. Basically, if you have a higher engagement rate, you can justify your asking price.
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