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How much should an SEO strategist be paid?
Posted by on August 19, 2025 at 3:58 pmHi, I live in Chicago and have been guiding my company’s SEO strategy for 2 years. Before that I did 2 years of copywriting and content for same company, and before that I was a freelance journalist and blogger for 8 years.
I’ve met all my performance goals and am planning on asking for a raise, but I don’t really know where I’m at relative to the market.
What would you all expect to be paid in that range?
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1 Reply
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SO MUCH MONEY. I BELIEVE IN YOU
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These numbers are widely available – just look up average SEO Specialist salary in Chicago
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100-200k
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There’s such a wide range of jobs under the “SEO strategist” umbrella (the highest level being TripAdvisor SEO Strategist = very good enterprise SEO) that it’s impossible to say without more info.
What kind of company is this?
How much of the business do you drive?
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Ask for more than you think you should get 🙂
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What can you prove? If you’re killing it then asking for a share of that ongoing growth will be a no brainer. Or a base plus incentive structure where you get a share of closes deals from SEO.
This all depends on your ability to prove your value. Most SEOs can’t, don’t and won’t.
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15% revshare. eat what you kill
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Everyone has “strategies”
Execution is where the value is.
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