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How many clicks is enough before a bidding strategy change?
Posted by on July 2, 2020 at 8:00 pmHey guys just looking for some feedback. Scenario is you’re running a campaign, starting bid strategy is maximize clicks to get traffic running to the page. Ads have been running for about a month, generated around 4500 impressions, 274 clicks and 26 conversions.
Would you say this campaign has enough data to now switch to a maximize conversions bid strategy? If so why and if not why not?
Thanks in advance!
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2 Replies
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It’s enough data for changing strategy. You have more than 15 conversions in past 30 days – you can use automatic strategies. The number of clicks would be higher for changing (I prefer around 300 to make a decision) but the number of conversions makes all data you need.
The better question is why would you change strategy while you are getting 9-10% conversion rate?
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Seconded, those metrics are solid. I’d copy what you have now, make the changes you want and keep the first going as a benchmark.
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