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How Important Are Country TLDs Today?
Posted by on January 26, 2026 at 9:50 amHello, everyone!
I'm managing a website in the US that sells to the US. Because of the brand name, the website has a xxxx.it domain. Obviously, that is the top-level domain (TLD) for Italy.
It's been a few years since I've been in SEO and paid search. Is this still considered a big problem to fix? (As in, get a new domain and redirect everything.) Or is this not a big deal today. Are there any current studies or citations on this? Thanks for any thoughts!
Note: I'm asking in terms of both organic (SEO) and paid search (Google Ads).
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