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How I manage Pinterest for 12 clients without working weekends
Posted by on August 27, 2025 at 7:56 pmThe Why: I'm a social media VA specializing in Pinterest. Started with 3 clients doing everything manually – now managing 12 accounts efficiently.
The Setup:
- Tailwind Teams account ($149/month – clients reimburse)
- Notion for client management and content calendars
- Canva for quick pin designs
- Clockify for time tracking per client
The Process (Monday Workflow):
9:00-10:00 AM: Content Audit
- Check each client's Tailwind analytics from previous week
- Screenshot top-performing pins for replication
- Note any trends or algorithm changes
10:00-12:00 PM: Bulk Content Creation
- Design 50-75 pins using client brand templates in Canva
- Use Tailwind's bulk upload feature
- Apply SEO-optimized descriptions using their Ghostwriter (saves 30+ minutes)
1:00-3:00 PM: Strategic Scheduling
- Use SmartSchedule to optimize posting times per account
- Distribute content across Pinterest Communities for amplification
- Set up 2 weeks of content per client
3:00-4:00 PM: Client Communication
- Generate weekly reports from Tailwind analytics
- Send performance updates via Slack
- Respond to any client Pinterest strategy questions
What Doesn't Work:
- Manual posting across accounts (obvious)
- Same pin templates for every client (Pinterest punishes duplication)
- Ignoring Pinterest Communities (huge missed opportunity)
Game-Changing Discoveries:
- Tailwind's approval workflow prevents client micromanagement
- Pinterest users have 2x higher purchase intent than Instagram
- Seasonal content planning 3 months ahead performs better
- The "Create" AI tool speeds up design but needs human touch
Lessons Learned:
- Pinterest requires different strategy than Instagram/Facebook
- Consistency beats perfection (daily posting > sporadic "perfect" pins)
- Analytics matter more than follower count for client ROI
Reality Check: Tailwind subscription is expensive but saves 15+ hours weekly. Without automation, I could only handle 4-5 clients max.
Anyone else managing Pinterest for clients? What tools are in your stack?
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1 Reply
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While this does sound like an ad for Tailwind, I’ll give you the benefit of the doubt.
What’s the process you’ve set up for bulk designing 75 different pins? You said Pinterest punishes duplication, so that makes it a lot more complicated.
I’ve found other platforms either don’t care about duplication or rewards duplication, if it’s a template that succeeds with the audience.
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Good for you and great tips, OP! As of now, I’m using Canva for designs and Pinterest’s native scheduler.
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