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How i manage 7 clients solo without losing my mind (full tech stack)
Posted by on October 17, 2025 at 1:13 pmFreelancing for about 2 years now and finally have my workflow dialed in, managing 7 ecom clients doing mostly facebook and tiktok ads, Here's what i use to stay sane:
Campaign management: meta ads manager and tiktok ads manager (duh). I tried third party dashboards like madgicx but they're slow and buggy. native platforms are actually fine once you learn the shortcuts.
Reporting: foreplay. costs like $100/month but saves me 5+ hours weekly on manual reporting. clients get automated reports every monday morning.
Creative testing: notion to organize which concepts to test when. basically a visual calendar that shows me what's launching across all clients so nothing gets forgotten.
Ad inspiration and creative workflow: foreplay for saving ads I find, tracking competitors automatically, and organizing all the reference stuff for briefs. I used to have screenshots everywhere and broken ad library links, now everything's in one place and I can actually find stuff when briefing designers.
Communication: slack for 5 clients, email for 2 who refuse to use it. slack is way better for quick questions.
Time tracking: toggl, clients don't see it but i track everything to know if i'm actually profitable on each account.
Bookkeeping: wave accounting, free and good enough for freelancer taxes.
Proposals and contracts: proposify for new client stuff, makes me look more legit than google docs.
video tools: capcut for quick edits, descript when i need to edit based on transcript. most client creative comes from their team or contractors though.
The big ones that actually save time are wave and foreplay. everything else is just standard workflow stuff. went from working like 60 hours a week to maybe 35 with better systems.
Curious what other freelancers are using especially for creative production and client reporting.
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1 Reply
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Do you have 7 or 76 clients?
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If this is 7 then thats reasonable, but if it’s 76 then I’m curious as to how performance is going and communication? Even with the right reporting system itd be difficult to keep everything in track for that many clients on one person.
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What are your tricks to Meta and TikTok dashboards? I find I get bogged down in pushing ads to lots of campaigns.
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I never understood charging clients for reports , but if it works then I guess it works
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7? Hmm.. that’s not that much o.o
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