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how i grew a marketplace traffic by 843% in 6 months
so the client had a decent da (75+) but their content strategy was pretty scattered. some seo-focused posts, some random stuff, no real system.
what was implemented:
– mapped existing topical authority to find strengths
– focused on buyer-intent keywords instead of vanity traffic
– created detailed content briefs for consistency
– built quality backlinks (dr 50+)since the domain was already solid, we could target competitive terms like "best graphic design software" and actually compete.
results after 6 months:
– organic traffic up 843%
– estimated ppc value of that traffic: ~$165k monthly
– organic revenue increased 340%one thing that worked really well: targeting "photoshop alternatives" ended up ranking for tons of long-tail variations automatically. basically one keyword doing the work of an entire cluster.
this approach seems to work best for marketplace/comparison sites where users search "best X for Y" before purchasing decisions.
curious if others have seen similar results with this type of keyword clustering strategy? what's worked for you with comparison content?
Ps: Appsumo was the client and I work at BeOmniscient
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