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How I ghostwrote on LinkedIn and X& helped my client land deals (and how you can do it too)
Ghostwriting for X and LinkedIn and building personal brands for over a year now.
Clients gained thousands of followers + landed solid deals.
Here’s the strategy:
Step 1: Early followers
At the start, your posts won’t get reach.
So you have to manufacture impressions:-
DM people (make friends early)
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Engage with big creators
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Engage 20 mins before + after you post
And no, I’m not saying post 1000 times a day or spam comments.
If your content and replies are trash, no amount of engagement will save you.
There’s so much AI filler out there → if you’re even a little human, you’ll stand out.
Also: fix your profile.
Banner. Bio. PFP. Pinned post.
Add a link (site/newsletter) → shows you’re the real deal.
Step 2: Turn clicks into followers + deals
Now the game is authority + curiosity.
Share insights from your niche, show people you know your stuff.
Share Breakdowns, mini threads, founder's lesson.
Keep it actionable and easy to implement.
Write hooks: Use numbers, statements, beliefs, etc.
Bonus:
Post 2-3x/day in X and 1-2x/dayPost on Sundays (low competition, people read more)
Use white space + simple format with 5th-grade readability
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Short text in the morning (quick lessons, because people scroll in the morning)
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Longer posts in the evening (deep dives, stories, threads, flex results)
Repost after 6 hours.
Step 3: Storytelling
Numbers + tips get attention.
But stories make you memorable.
For Example: “We tested a new ad campaign today.”
Cool… but why should anyone care?
Stronger hook (story format): “My client’s store was stuck at $20k/month. We changed one thing in their ads… now they’re at $45k/month.”
It’s really this simple:
– Proof
– Authority
– StorytellingDo it consistently → reach → clicks → deals.
That's it.
Don't overcomplicate it.
Got any questions?
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