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How e-commerce and social media are merging today
Posted by on October 20, 2025 at 1:22 amThis year’s Amazon Prime Big Deal Days has just wrapped up, and the latest numbers are in.
The event showed strong engagement — but also a sense of cautious spending.Recently, while working with brands expanding into Asian markets, one thing really stood out: how e-commerce works in the U.S. vs. China is completely different.
In the U.S., shopping events like Prime Day or Cyber Monday are all about speed, deals, and performance-driven ads.
In China, platforms like Xiaohongshu (RedNote) blur the line between social media and e-commerce, where people discover products through community stories, authentic reviews, and influencer-style posts known as “notes.”
Even the interface design reflects this — users scroll through lifestyle content before realizing they’re being sold to.Both models work, but it’s interesting to see how social and commerce are merging everywhere.
Understanding why people buy seems to be becoming just as important as where they buy.Curious how others here see it — do you think Western platforms will move more toward this content-driven commerce model too?
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1 Reply
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absolutely western platforms are slowly adopting content-driven commerce short authentic stories reviews and influencer-style posts are becoming key engagement and conversion tools brands that blend discovery with shopping tend to win
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