How does your brand justify investing in social when it can’t be tied to sales or ROI?

[boganroad]

You can also target ads based on social engagement. Strong social builds brand and consumer trust. Lots of reasons that aren’t directly related to a black and white ROI number.

[Junkstar]

It beats the damage of the COI (cost of ignoring).

[K2SocialMedia]

Who says you can’t tie social to sales or ROI? Not sure what you’re using but Google Analytics and FB Pixel are great tools that can measure both. Reach out if you need help! :0