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How does your AGENCY charge for META CREATIVE?
Posted by on September 23, 2025 at 10:51 amWith Andromeda being a hot topic and how Meta’s algo has essentially become cemented in creative strategy, volume, and diversification, I’m wondering what your experiences are with how agencies charge to meet this demand?
For context, the agency I currently work at charges on a HOURLY BASIS.
We have predominantly brand clients, so not massively e-commerce focused, but a look to expand there soon.
My argument is this simply will not work for clients. We can charge up to $5K for 10-15 static assets, which is fairly obscene imo and clients with high demand for testing within e-commerce simply wouldn’t pay this.
How does your agency charge for this work? For example, is it a monthly package fee of X assets per month for $X?
Interested to see!
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1 Reply
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I have seen some charge a percent of ad spend to cover this but it all depends on how much ad creative the client will be needing each month as a minimum. Small to medium ecom brands won’t pay $5K for 10 – 15 images. That is very high fees for the work involved.
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A lot of the ecom agencies I speak with include 10-20 new creatives a month as part of the agency fee and they have full time in house graphic designers to create them. To be honest I don’t see how you can run a creative agency and not provide that work for the client. You just need to price it in. Extra charges at that rate a mental.
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