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How does website speed impact SEO?
Posted by on April 15, 2021 at 6:28 amReading a blog is easy. When you build your own blog then you may face several challenges. As a non-techie, I am overwhelmed by Google Search Console, analytics, tag manager, sitemap, and many more. Right! here I am facing an issue with website speed.
I have tested my website on GTMETRICS and Google Page Insights.
In Gtmetrix, the first contentful paint load at 896 ms and fully loaded at 1.8s. And the overall grade is “A”.
In Google Page speed insights, the first contentful load time at 2.7s. And the overall score is 49.
Whats should I do now to improve my score on Google Page Speed Insights.
One more additional question, how to index categories on Google, Is there any important factor in indexing categories?
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6 Replies
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Well there is a update coming, which will have an influence. How big it is cannot be said yet
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**Short answer**: Nobody knows.
**Controversial answer**: My experience is that it doesn’t matter very much. I have clients in extremely competitive industries and all the website within the top 5 on Google have a Page Speed Insights score below 50.
**Long answer**: It is mister certainly a hygiene metric when it comes to rankings. If you have a notoriously slow website, even on a 5G or 4G network you will be “disqualified”. But if your site is “like everyone else’s” which is the case for 99% of all websites most of us come across in a day, then it doesn’t matter much.
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I think speed matters for news type of website , but niche websites or tutorial website needs long form of content to rank, I have seen some websites page speed score below 40 ranking well
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first let me tell you i am just a blogger (not SEO expert) and WordPress site owner i find google page speed insight not reliable!
even ‘google site kit’ plugin is not optimized and thus you always find difference between GSK and Gtmetrix.
so better stick to Gtmetrix score. (although i now rarely use it)
So you can speed up your site by **host google analytics code locally through ‘COAS’ plugin** or **’commonWP’ plugin to Use the Free jsDelivr CDN or if your host provider giving you their caching plugin and even by keeping minimum plugins! (if you are using WordPress)**
and you will need a fast hosting service with dedicated VPS (or with google cloud, cloudflare all depends upon your budget!)
you can Minify, HTML, CSS and JavaScript, and Optimize CSS code and delivery.
How? just google it :)-
and also you can use fast WP themes like GeneratePress and Astra.
lastly i want to say just **test your site as real human user** (just tell your friends and family to open your site and check their first reaction! Is it about slow loading or they have to wait to load for content then certainly you have to do something!)
as i found nothing is faster than loading a blank page but will it keep your google page ranking highest? (so what’s the benefit for even 0ms loading page speed with no or less visitors because even Google’s first priority is valued content not speed rankings!)
just **give more focus on valued content rather than much focusing on site speed** that your site visitors came for. (as i made my site for visitors not for google speed ranking although it matters but how much you need to prioritize yourself !)
so in my opinion any site loading in < 3s is good! (**Gtmatrix is already giving you A**)
This is my own experience as a site owner.
hope i am able to clarify some of your doubts.
u/nbloglinks
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Use caching and CDN combination. There are quite a lot of caching plugins for wordpress. And some free CDN like cloudflare.
My sites use both. Both tested on GTMetrix. One side have TTFB around 250ms. Other one is around 50ms.
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Faster speed more pages will be surfed by people.
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