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How does one gain the status of a social media influencer?
Posted by on July 23, 2020 at 4:07 amI often here that, but what does that even mean? Is it for having the xxx amount of followers? Lots Or it is a matter of good branding? How does one get to that point? I am still getting the hang of SM, I am so uncomfortable following people so they will be follow me back. If it’s not for my blog and business, I wouldn’t touch it with a ten feet pole. I have a good reputation in my field, I am confident that I have valued content but the getting strangers to trust my “brand” seem out of reach.
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6 Replies
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How does one gain the status of a celebrity?
same thing
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In my opinion someone may be an influencer when they do just that, influence.
Becoming an expert in your field/niche or showing off something that is spectacular and others want to emulate it.
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they find something redeemable in following you?
whether that’s something you sell, or your thoughts, or your body, or your comedy… or anything literally.
I’ve heard there being a way people can buy into becoming an influencer (the dark side of it basically)
I’ve been delving into TikTok for the past week and lots of people have followings in the 100Ks or Millions.. let’s say the numbers are exaggerated a little and 1M is around 50K and that is still a huge following. Most of the people with big followings are creative and/or sexy people (or even people executing trends early on), if they choose to advertise a thing or two they can and people are going to be interested.
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Hear not here.
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My personal definition of an influencer is anyone who has the ability to get their following to follow and want to buy from a brand just by advertising the brand. Imo follower counts aren’t as important as their ability to, well, influence their followers to buy. I’ve seen people with as low as 5000 followers get brand partnerships just because their followers responded well to their ads. Of course, people with larger followings are always more desired than people with smaller followings because the brand reaches a larger audience, and even if only a small percentage of their following buys, that’s still a lot of people.
As for becoming an influencer, it’s all about marketing yourself. Keeping your posts consistent is super important. Pick one or two related topics (such as makeup & fashion or fitness & healthy recipes), find an aesthetic that you like and will keep for a while, and create a consistent posting schedule. This alone can help boost your organic growth, but don’t count on your content alone carrying your account. Interaction with your followers and other people who post similar content is very important too and can help you grow your connections and keep your followers loyal. It’s all about very careful marketing.
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Generally speaking websites that act as Influencer directories only take influencers on when their accounts have a minimum of 10K followers, although this is not good as alot have less than 3% Engagement Rate, so you could be an influencer with 1K followers and have an Engagement Rate of 20-30% and if they were from Tier 1 countries then you would have better influence.
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It varies according to niche, your social media presence across platform and your ability to connect/engage with your followers 😉
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