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How does Google classify traffic from paid ads if there is a UTM on the link, but the UTM is incorrect?
Posted by on April 7, 2021 at 8:59 pmSame as title. Running some Google Ads for my company. One of the campaigns had incorrect UTM parameters on the ads for several days. I’m wondering how Google would classify that incoming traffic in Google Analytics, given the tracking was messed up. I assume that it would fall into the “Paid Search” channel or “google/cpc” source/medium, but the numbers in GA doesn’t align with the click numbers I’m seeing in the Google Ads platform. Would the ad traffic fall into another category somehow?
Thanks in advance for any insight.
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1 Reply
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What parameters were set as source/medium on the ads?
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