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How do you manage seasonal booms/busts?
Posted by on July 2, 2020 at 10:30 amI have ecommerce store that sells linen clothes. As of google search trends linen clothes interest peaks at summer and bottoms at oct-dec. I didn’t go trough winter period yet since this is the first year the shop is open so Im wondering how will this change ads performance, should I expect lover conversion rate?
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1 Reply
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I suggest that you start another store that sells winter clothing.
Another option is to sell in another market during winter, Australia will be having their summer.
Otherwise, just ensure you can sell enough to cover your expenses in the winter.
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