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How do you manage ROAS?
Posted by on August 25, 2021 at 1:06 pmHow do you manage ROAS?
I have a dynamic search campaign that has a ROAS target of 500%. In the last 30 days, it produced around 700%.
Should I up this?
If you are below or above your ROAS over a 30 day period what’s your general tactic?
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3 Replies
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If you want to maximize revenue, you have no fixed budgets and you are profitable at 500% ROAS; increase budgets
If you want to minimize costs; increase ROAS target
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Achieved ROAS lower than target = increase target
Achieved ROAS greater than target = decrease target
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Just curious: how much the thing you are selling costs ?
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