-
How do you keep your social media accounts active when working full-time?
Posted by on September 1, 2025 at 9:27 amI’ve always struggled to keep my social media accounts alive while working a full-time job. I’d come home tired, scroll through Instagram or TikTok, and think, “I should post something today if I actually want this account to grow.” But then I’d stare at the screen, overthinking captions, hashtags, and tone until I just gave up. Days turned into weeks without posting, and my engagement kept dropping.
At some point, I realized the hardest part for me wasn’t the photos or videos—I had plenty of those. It was finding the right word consistently. Writing captions that matched my content, deciding whether to keep it casual or professional, and picking hashtags that actually worked felt like a second job.
So, as a developer, I did what developers often do. I built something for myself. I started with a little project that could generate captions depending on the style and platform. Over time, it got good enough that I actually began using it daily. It saved me so much time that I finally managed to keep my accounts active without burning out.
I’m curious though—how do you guys handle this? Do you batch-write captions in advance, keep a notes app full of drafts, or just wing it every time you post?
-
1 Reply
-
“I come home tired, scroll through instagram or tik tok” – don’t do that. Instead, walk in and go straight to wherever you go to make content and start creating.
Also, batching like you said is a really good move.
Also, when it comes to captions, Opus Clip has a free captioning tool you can run your videos through to help with that side of things.
-
I do batch content! I film everything at the same time, edit and prepare captions. So it is all ready to go whenever I want. All I have to do is publish and then plan the post to come out! I have saved so much time and thanks to that I manage to post daily on all the platforms.
-
It’s all about sustainability. I can’t make batch content because of my niche. But I write first caption in my free time. Then edit in on public transportation and publish it at the end of my way to home. Everyday I can create at lease 1 reels so that I never come up short with contents
-
One thing that helped me stop dreading “Oh no, I have to post something tonight” was to separate creation from posting. I dedicate an hour on Sundays to brainstorm ideas, write out captions and hashtags, and drop everything into a scheduling tool (Buffer, Later, Hootsuite, etc.). Having a week (or month) worth of posts loaded up means I’m not scrambling after work and I can just engage with comments during the week.
A few other tips:
* Keep a running list of ideas/links/photos in a notes app or Trello board. Inspiration strikes at random; capture it and you won’t sit staring at a blank screen later.
* Develop a handful of “templates” for captions that fit your tone (question, tip, quote, behind‑the‑scenes, etc.). That way you’re plugging in content rather than starting from scratch every time.
* Repurpose and remix. Turn a long blog post into several shorter posts, reuse evergreen content, or recycle high‑performing posts with updated context.
* Batch your visuals. Spend one afternoon taking photos, recording short clips or designing graphics for the next few weeks.
Consistency comes from having a system, not superhuman willpower. Once you put one in place, keeping your accounts active around a full‑time job becomes much more manageable.
-
What is the purpose of keeping your social media account active?
There are ways to automate the prosess.
Use AI to come up with ideas, hashtags etc. Set up a scheduled.
Use LinkTree to have your followers and other to be able to follow you on other channels or link to a webshop if you sell merch
-
Don’t let your full-time job get in the way of your dreams.
Anyway, those saying you should just batch create are only addressing half of the problem. Just posting alone and not engaging at all is a recipe for slow, long, drawn-out growth.
Batch creating is still manual work in my opinion, and you will eventually burn out or quit. You need to figure out a system that takes you less than 5 minutes a day (on average) to create a week’s worth of content.
You have limited time and energy so you need to figure out how to maximize the little time and energy you do have.
Log in to reply.