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How do you handle ad fatigue when audiences burn out fast?
Posted by on November 17, 2025 at 7:01 amWe launch campaigns that do great for two weeks, then suddenly performance tanks. It’s exhausting constantly reinventing creatives. I’d love to find a way to predict when ads will fatigue or how to extend their lifespan without starting from scratch every time.
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1 Reply
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I usually rotate creatives early and test multiple variations from day one, so you’re not relying on one ad. You can also refresh headlines, images, or CTAs instead of full new creatives. Segmenting your audience and capping frequency helps too; smaller, targeted batches get tired slower than blasting the same ad to everyone.
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