• Social Media

  How do you even build a large network of nano influencers on TikTok?

  Posted by gouda-throwaway on December 11, 2025 at 1:28 am

  

  I’m trying to understand how some brands build these massive networks of hundreds of nano creators on TikTok. When I check my competitor’s profile, I see a huge number of 0–100 follower accounts tagging and promoting them. Most of these accounts look totally fresh, like they were created just to post for that brand.

  It makes me wonder:

  Are they reaching out to existing creators and asking them to open new accounts specifically for this? Some kind of organized content farm? Because it’s clearly not random.

  When I search my niche keyword, literally only their creators show up. They’ve completely flooded the space.

  I tried running a TikTok One campaign and got ~30 applicants, but none were even close to my niche. So that method obviously doesn’t produce this kind of network.

  So I’m stuck wondering:

  How do you actually source, coordinate, and manage hundreds of nano creators?

  And where do you find people willing to make simple videos for something like $50 per video + performance bonuses?

  Even when I manually search TikTok for creators in my niche, I still only end up finding their accounts. I can’t figure out how they’re pulling this off.

  Any insights would be hugely appreciated.

  gouda-throwaway replied 3 weeks, 2 days ago 1 Member · 0 Replies
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