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How do you choose a winning ad or ad to keep?
Posted by on August 24, 2021 at 11:03 pmI currently have 4 ads which have been active for 6 days but still no result (Lead Gen/On Facebook Lead Form). The budget spent is almost evenly split among all ads. I have checked the CPC, CTR, Frequency, CPM and all of them have almost equal statistics as well.
The ads have the same offer, same ad copy, only different in media type and design of the creative. It’s running $35 AUD a day.
I cannot decide if I should wait for more days to spend or should I start over. Any thoughts?
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5 Replies
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Turn it off. The Facebook lead gen forms are supposed to be much cheaper. I usually get $4 per lead but depends on industry.
What industry are you in? How big is your audience?
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What’s your Link CTR?
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Following for more insights
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Following as well
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>The ads have the same offer, same ad copy, only different in media type and design of the creative. It’s running $35 AUD a day.
What is the campaign architecture? ABO/CBO? How many ad sets? How many ads inside each ad set?
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