How do you charge a client for PPC?

[Clicks_9852]

I usually charge a percentage of ad spend with a minimum built in.

Additional features like landing pages, email funnels, and any complicated automation I would charge extra.

[hopium_od]

> 1) Do you get paid a percentage of the ad spent? Or do you get a percentage of the profits?

You really want to set yourself an hourly rate and then dress that up how you want. Maybe thats 20% of ad spend, or maybe being transparent with the client means they opt for biweekly calls and don’t blow up your phone every day if they know your are essentially charging by hour. Can also workout to do some sort of essential based model if you hit revenue targets.

> 2) How can you make sure they won’t just copy your ads and dump you as a partner?

You cant make sure of that. You charge a setup fee for your initial work. It’s also normal to have a 3 month minimum contract. But really it is pretty standard agreement in PPC that the client is paying your time to set up the ads for them, which they then own.

> 3) Will the ads run on your facebook ad account or their account?

Their accounts all day and everyday. Actually it happens just as often that I dump my clients because they aren’t a good fit or take up too much of my time. I don’t want a messy divorce. Just remove me from the account please.

[bumberell_higgild2]

Most common is either a % of ad spend (usually 10–20%) or a flat monthly fee.

For smaller accounts, I prefer a flat retainer so it’s predictable for both sides.
For bigger budgets, % of spend makes more sense.

Sometimes I add a performance bonus tied to ROAS or CPA if goals are clear.

[TTFV]

I wrote this article quite a while ago that details the different fee structures PPC freelancers and agencies use. It’s from the perspective of the client but certainly works both ways. One aspect I don’t touch on is what’s best for an agency. The main thing in structuring fees is how you position your services and whether you want more predictable monthly income or more upside.

[https://www.tenthousandfootview.com/which-ppc-management-fee-structure-is-right-for-you/](https://www.tenthousandfootview.com/which-ppc-management-fee-structure-is-right-for-you/)

PPC Management is a service just like any other. Provide an excellent service that continuously delivers value and your clients will tend to stick with you. Stop delivering value and your clients will leave.

Normally agencies should use “Manager” accounts to access client-owned ad accounts. This avoids a difficult situation for all parties (you, your client, and the new agency) when the client wants to move on. It’ll also help you stay organized, centralize control for things like scripts and reporting systems, future staff, etc.