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How do you actually acquire backlinks?
Posted by on November 4, 2025 at 3:44 pmHello,
So basically I’m just looking for advice and tips on how to actually build/acquire backlinks.
I understand that creating quality content can naturally attract backlinks, but it seems like you would need to have a decent audience to begin with.
As for the outreach part, I’ve tried this and it’s worked, but it’s unreliable. Some people have agreed to collaboration via guest posts, interviews, etc. However, almost everyone wants a good chunk of money for any backlink, and finding these opportunities where people want genuine collaboration has become rare.
I’m curious for any backlink building advice anyone has, because I’m really stuck here on finding a strategy that works best.
(My niche is within the camping, survival, emergency prep)
Thanks in advance!
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1 Reply
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I’m sure there will be lots of takes on this but the abbreviated list-
1. Lots of manual outreach and pitches. These range from spam to more PR-type efforts where you come up with a story and try to get it in front of the right contacts. Your vertical could be a fun one to work off of. We have a client with some parallels that is easier than many to build links for because survivalist publications are always thirsty for a new story and there is almost always something worth talking about in local news.
2. Run your own PBN or something akin to that (private blog network).
3. Do something that merits attention and conversation. Harder to pull off in boring industries and if you have a boring business and a boring personality. Camping and survival prep could have some play especially with all the news stories of people getting rescued.
4. Buy them. Do so carefully. 99.99999% of links you can buy easily are not worth anything at all.
5. Keep a list of ‘free’ places to post links.
6. Keep a list of contacts you can swap links with.
7. Engage your audience (limited if you have a small audience that’s unlikely to operate a website or profile that can link).That’s all I could think of off the top of my head. Anything I missed?
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I buy domains and redirect to my sites. It’s like buying the shop with all the equipment.
It sounds straightforward until you start doing it 😂.
99.9% of sites seems to have no backlink profile or link farms if they do. And there are few tools that can help, because it’s a very manual process of sifting through junky websites and spammy no-anchor backlinks. But that’s how I do it: spend a few hours a week staring at shitty blogs.
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There is nothing genuine out there anymore.
“Build valuable content that people will want to link to” – absolute rubbish. Nobody wants to link to anything no matter how good unless they are getting paid.
If there’s still genuine content out there, it must be buried under tons of SEO garbage, because I can’t find it.
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I am interested in linking to a site like that. Others in r/backlinkxchange may be too.
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The truth is, backlink building is like 80% manual labor. The only way to stay sane is to outsource the repetitive stuff. I usually hire a Fiverr freelancer to scrape and verify prospects (relevant sites with organic traffic), and then I handle the outreach myself. Keeps it authentic and still saves a ton of time.
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5 ways:
1. Build them, with a PBN
2. Buy them
3. Exchange them
4. Ask for them
5. Deserve them -
Content gap guest posts, outdated content swap, broken link building, link roundup outreach, linkable assets, haro, directories submission, link exchange…
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I don’t even build them any more.
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