How do social media managers decide what content is worth boosting with ads?

[Happy-Sheepherder-71]

Always test hooks / offers before you use them on a big budget. I used to test a couple of different forms hook ect. and scaled what worked. sounds very simple and it basically is if you just look at the data

[FitBasis319]

We usually look for organic traction first. If a post gets higher than average engagement, shares, or comments on its own, it’s a good candidate. Basically, throw fuel on the fire rather than trying to start one with a damp log.