How do SEO experts analyse Google Search Console results?

[bobsled4]

You can use Looker Studio. It pulls much more data from GSC, and your reports are updated automatically.

[kapone3047]

I really like SEO Stack, essentially gives you the UI GSC should have (along with a few extra tools).

There’s also some good free Chrome extensions for improving the GSC experience as well

[fucktheretardunits]

Or use the Enfra plugin to pull GSC data into Gemini or ChatGPT and have them analyze the data for you. They do a pretty good job of surfacing insights that you might have missed otherwise.

[SEOPub]

Regex and/or Looker Studio.

If you don’t like RegEx, this Looker Studio dashboard will do most of the filtering you would want to do. Just make a copy and use it. [https://lookerstudio.google.com/reporting/3be13981-e743-4f54-be04-9b2894768592](https://lookerstudio.google.com/reporting/3be13981-e743-4f54-be04-9b2894768592)

[Ivan_Palii]

Most agencies use 2 options:

1/ Looker Studio

It’s free, if you don’t connect Biquery to store all the data and get better speed and the option to filter data by metrics. However, it has own limits:

Useful dashboards need: brand vs. non-brand keyword segments, page segments, page segments by language. You have to use the WHEN CASE rule in custom fields to set them up. But each such rule has to be built manually in calculated fields, and those fields don’t copy over when you duplicate a template, so you rebuild them for every new site.

So, it’s hard to maintain if you have many websites.

2/ Paid SEO tools built around Search Console analytics. They remove all the limits and usually make it easier to create and edit segments.

– SEOstack – one the first one on the market who was focused on this goal
– SEOgets – the cheapest one with great design
– Sitechecker (my tool) – in addition to easy page segmentation, we build unique reports enriching GSC data with site monitoring data. For example you have a separate report where you can check performance by the last published pages. It’s also one of the biggest pains in GSC, that you can’t sort pages by date when they were found by Googlebot at first.

https://preview.redd.it/kckwje9rviqf1.png?width=3024&format=png&auto=webp&s=4abc6a0c6fa79e277d855948301c268555f17e61

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[cinemafunk]

Regex is the best way to get the last ounce out of GSC.

You don’t have to learn it. You can ask ai for an expression. But learning how the pipe works can help out too.

[billhartzer]

SEOgets is great for pulling in GSC data and analyzing it. They have a free version that’s very useful.

[Herbert]

When it comes to search engine rankings, fluctuations are inevitable — but a sharp drop in impressions, like the one shown above, can be alarming for any website owner or SEO professional. Recently, many sites have reported significant decreases in impressions and clicks, and the primary reason is Google’s latest algorithm update.

What Happened?

Google continuously updates its algorithms to provide users with the most relevant, authoritative, and user-friendly search results. While these updates improve the search experience, they can also cause ranking volatility across industries. Websites that previously performed well might suddenly see a decline in impressions due to new ranking signals or stricter evaluation criteria.

Why Impressions Dropped

1. Content Quality Signals – Thin, duplicated, or low-value content is being pushed down. Google is rewarding unique, authoritative, and in-depth content.

2. E-E-A-T Factors – Experience, Expertise, Authoritativeness, and Trustworthiness are now more important than ever.

3. Search Intent Shifts – If your content doesn’t perfectly match user intent, it could lose visibility despite strong SEO efforts.

4. Technical SEO & Page Experience – Core Web Vitals, mobile optimization, and site speed are strong contributors to rankings after recent updates.

5. Link Profile Adjustments – Sites relying heavily on low-quality or spammy backlinks are seeing ranking corrections.

How to Recover

• Audit Content: Update, expand, and improve content to align with user intent and ensure it demonstrates expertise.

• Focus on E-E-A-T: Strengthen your brand authority with credible sources, author bios, and backlinks from reputable sites.

• Improve User Experience: Ensure fast loading times, mobile responsiveness, and easy navigation.

• Monitor Analytics: Use Google Search Console and Analytics to track which pages dropped and why.

• Stay Updated: Follow SEO industry news to anticipate and respond to Google’s ongoing changes.

Final Thoughts

Algorithm updates aren’t punishments — they’re opportunities. A drop in impressions is a signal to refine your SEO strategy and build more sustainable visibility. By focusing on quality, user intent, and technical excellence, websites can not only recover but often come back stronger than before.

At TechAvidus, we help businesses navigate these changes by providing tailored SEO strategies that align with Google’s evolving standards, ensuring long-term visibility and growth.

techavidus.com

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