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How do I set up GTIN, MPN and Brand in Merchant center?
Posted by on July 1, 2021 at 8:14 pmOur product is entirely custom made, the site is populated with product designs which my own team comes up with. None of these are produced u less customer orders it. There’s no GTIN or MPN, how do I add these ? Will it hurt my campaigns without them? I spoke to my manufacturer and they don’t have it either.
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2 Replies
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You don’t have to include them but you can add your custom brand. And you can get a GTIN number – they’re cheap
If you’re creating an unique product for every order then there’s no point having a GTIN number. For MPN, you can use a SKU number
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It’s not really essential imo.
Just make sure your title and description describes your product in every way so Google knows what it is
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